I Blank You: When Words Aren’t Enough

February 13, 2012 - creativity + writing

All you need is words love. A copywriter’s guide to Valentine’s.

 ::  Share or discuss  ::  02-13-2012  ::  anne

What makes an artist?

January 9, 2012 - writing

I’m usually not an inspirational quote type of gal, but these were some of the loveliest words I have read in a while. St. Francis via @dilworth designs.

 ::  Share or discuss  ::  01-09-2012  ::  anne

Words to banish in 2012.

January 3, 2012 - creativity + writing

As an interactive copywriter, I write the way people really talk. Here’s to plain simple English.

 ::  Share or discuss  ::  01-03-2012  ::  anne

A gluten-free, no-calorie holiday greeting.

December 7, 2011 - creativity + music + writing

So I was getting ready to send out yummy sugar cookies to clients and friends. And then I remembered one of my friends was gluten-free. So I made this gluten-free video for her – and everyone else.

Happy holidays!

Mahalo,
Anne

2 comments  ::  Share or discuss  ::  12-07-2011  ::  anne

TEDx San Diego: The World Within Our Grasp

December 6, 2011 - culture + writing

I attended TEDx San Diego and used Storify.com to record my experience. Pretty cool way to share those Tweets and keep them clickable.

 ::  Share or discuss  ::  12-06-2011  ::  anne

Take it to another level: 11.

November 11, 2011 - creativity + music

In honor of today being 11.11.11.

Nigel urges us not to settle for 10. But to go one step beyond. May every day be filled with 11s.

 ::  Share or discuss  ::  11-11-2011  ::  anne

What it takes to be a dream client.

November 7, 2011 - creativity

Lee Clow, the creative mastermind behind Apple’s Think Different commercials wrote this of Steve Jobs when he passed away:
He was the most amazing person I have ever known.
He was a genius.
He was an innovator.
He was the best client we ever had.

A new article in the New Yorker by Malcolm Gladwell suggests that Steve wasn’t the true innovator. He was actually a tweaker. He know how to encourage, influence or intimidate people to create what it took to fulfill his

vision of the perfect product.

That wasn’t always the smoothest process. An exchange between Steve and VIncent, the copywriter on the first iPad commercials.

“Well, what do you want?” Vincent shot back. “You’ve not been able to tell me what you want.”

“I don’t know,” Jobs said. “You have to bring me something new. Nothing you’ve shown me is even close.”
Vincent argued back and suddenly Jobs went ballistic. “He just started screaming at me,” Vincent recalled. Vincent could be volatile himself, and the volleys escalated.

When Vincent shouted, “You’ve got to tell me what you want,” Jobs shot back, “You’ve got to show me some stuff, and I’ll know it when I see it.”

I’ll know when I see it.

 ::  Share or discuss  ::  11-07-2011  ::  anne

The best gift card copy ever.

October 30, 2011 - writing

So here I am recovering from the first of three Halloween carnivals and I thought I would get a head start on my holiday shopping at Photojojo.

And the interactive copywriter in me simply loves this.

 ::  Share or discuss  ::  10-30-2011  ::  anne

Business cards still rock.

October 25, 2011 - creativity + writing

Even though I mostly play in the digital sandbox as an interactive copywriter, content writer, web writer, digital writer, freelance copywriter, or whatever people call me, I still use business cards. When I meet someone face to face and give them my card, I usually get a laugh in return.

I’ll take that as a compliment.

 ::  Share or discuss  ::  10-25-2011  ::  anne

What’s brewing at California State Parks.

October 17, 2011 - lifestyle + surfing

So there I was camping at the beach. I was freezing after a morning surf session. And then drives by the Camp Host yelling out, “Free coffee.”

The coffee wagon was sponsored by Yuban Pacific Coast Blend. They donate to the California State Parks and the camp host serves it.

Of course, being the interactive copywriter that I am, I went to the Yuban site to look up the blend. No mention. Apparently the Pacific Coast Blend is available only through office supply stores and commercial vendors. It gets some bad reviews too taste wise.

Maybe that’s why they’re giving it away for free.

 ::  Share or discuss  ::  10-17-2011  ::  anne