A bag of fun.
What will you find at a molecular diagnostics trade show? A lot of Ph.D.s and plenty of fun, thanks to Nanogen. To create wow for the NanoChip 400, a device that automates molecular testing, we invited attendees to stop by the Nanogen booth for a sample of yummy NanoChip potato chips. (Freshly made, in their own custom bag.) Posters, postcards, a landing page, and cyber café promos all contributed to the buzz.

Wow:
They came back for seconds and thirds.