Shamelessly Human
Declare your Thought-provoking POV and master your messaging with a lot of help and a dash of AI.
WRITE YOUR BRAND STORY WORKSHOP, NOVEMBER 9 TO DECEMBER 13
You've felt the tremors, right? Those pesky algorithms and AI, they're like a digital tornado reshaping the landscape of business. So, what's your play in this fast-evolving game? It's time to harness your superpower—your human-ness! 🦸
For creatives, coaches, and consultants who want to be known—and hired—for their thinking and what they stand for.
“Write my brand story?” you cackle as you hide behind your laptop. “I can barely write my grocery list.”
Does any of this sound familiar?
Do you stare at the blank screen when you’re trying to write about your biz?
Flashing cursor taunting you: now what? now what? now what?
You sound brilliant in your head.
But it sounds all gobbley-goop when it comes out on paper. Honestly, sometimes people have less of an idea of what you do after you try to explain.
You sound like everyone else.
You sound like all the other coaches or consultants, or accountants. But you have so much to offer.
You don’t even know where to begin.
You have so much to share: stories about the lives you’ve transformed, your expertise, your story—you keep going in circles.
You try to sound “professional.”
But then you realize those 4-syllable words don’t sound like you. And neither does that bro-preneur speak either?
You procrastinate.
You scrub the toilets, organize your closet, pay the bills, walk the dog, anything but move forward. (Having something to write is always the perfect excuse to clean the house, right?)
You’ve even tried using AI for your messaging.
But it doesn’t really sound like YOU, or YOUR business. Actually, it kinda sounds like a robot.
You’ve stalled.
You’ve put off that business, that launch, YOUR DREAMS, all because you lack confidence when it comes to your messaging.
But guess what? Writing about your business can be a blast!
It can be easy once you know what to say.
You don't have to be a literary genius or a creative wizard.
What if:
We broke down the process into a series of shorter story blocks
Each block is just a paragraph or two, with a beginning, end and middle
You had frameworks for you to follow
You got a ton of feedback on your ideas
You learned to use AI as a creative sidekick
You'd actually finish your brand story and have fresh messaging for the new year! 📚
Welcome to the revolution: Shamelessly Human.
Declare your Thought-provoking POV and master your messaging with a lot of help and a dash of AI.
Learn how to position yourself as the go-to thinker who creates extraordinary value for your clients.
When you're clear on your brand story:
You attract the right customers effortlessly 🎯
No more relentless hustling; customers will come to you 🚀
You won't overwhelm potential clients with info overload; your messaging will make them do a double-take 🚀
You can focus on your business, not just promoting it 💡
Procrastination—it's history—you'll confidently share your gifts and your unique point of view 🛑
Enough of the writing struggle! Let's craft your brand story with ease.
Don’t get stuck on writing. Let’s build your brand story.
The Storyblock Method removes the stress.
A simple framework prompts you to write small blocks of copy that you can put together to tell your story.
Become a headline master.
Helpful examples let you create powerful head-turning hooks that grab people’s attention.
Harness the power of emotions.
Learn to pinpoint the emotions your customers are feeling, and then use thoughtful templates to help you craft the stories that address their problems.
Create a hierarchy in your writing.
Learn the best ways to organize information to communicate your values and services to finalize the deal.
Learn to use AI as a creative tool.
AI joins the party as a creative companion with AI prompts to help with brainstorming. The more YOU think about your brand the more it will sound like YOU.
In this class we will cover all the components of a brand story:
Your Thought-provoking POV
What’s the lens that you approach business that differentiates you. This is your foundation.
Know Your Customer
Identify the emotions your customers are feeling, and respond to those emotions.
Head-Turning Hooks
Learn how to draw in someone’s attention in a short-attention-span world.
The Clarity Line
A short line that explains what you do and takes them from yawnsville to yeah-baby.
Your Brand Descriptors
Establish a unified brand voice for all of your communications.
Your Brand Promise
Articulate why do you do what you do.
Core Values
The way you approach business, service, or life.
Your Brand Bio
The 3-4 sentence blurb that states who you serve, what your purpose is, a little bit about your experience, and what you’re up to next.
Your Brand Backstory
Tell the engaging story of what inspired your business! And it doesn’t have to take two pages!
Copywriting 101
Learn writing tips that will instantly improve all of your copywriting.
How it works.
Learn on your schedule.
Shamelessly Human is taught in an online classroom where you can log into videos and worksheets on your own time according to your schedule.
Every few days, a new module will drop.
3 hours of live video office hours a week.
There will be two 90 minute live video sessions where you can get feedback on your work.
We’ll show up, share a screen and I’ll offer feedback and suggestions on your work.
Feedback on posted work
If you post your work in our online group, I will provide individualized feedback on your assignment.
This is a beta class.
This is a beta class, as I have recently added an AI component, so not all the content is matchy-matchy branding wise.
This is a GREAT time to take this class as it is 50% off what the course will be in the future. You’ll also gain access to the course!. You’ll receive access to any and all updates to this course.
AI is a creative tool.
The primary focus of this class is writing our brand story and our thought-provoking POV. If you’re looking for a course that focuses on writing with AI, this class may not be your jam. We’ll incorporate AI, but it won’t be the focus of the class. Just setting expectations here!
Join Shamelessly Human:
By the beginning of the year:
You’ll have a new Thought-provoking POV that will be the foundation for your business messaging.
You’ll feel confident to launch that website, that new product, that course, that new service.
You’ll feel confident about the future, understand more how to use AI as a creative tool, and have the building blocks of your business communication.
Shamelessly Human is a 4-week course that includes:
$800 for 4 weeks of personalized help.
3 hours of live video office hours every week
Easy-to-understand video and assignments, released a few at a time so that you don’t feel overwhelmed
Useful templates and prompts
Helpful downloads and cheatsheets
AI prompts on many lessons to help with brainstorming
A private Facebook group where I’ll give you feedback on every piece of copy you post, often via video
What students say:
Christi Bernard Testimonial from Anne McColl on Vimeo.
Chrisit developed the language she needed to launch the first of many businesses with confidence.
Ark Lady from Anne McColl on Vimeo.
Diana created a hierarchy of communication for multiple brands.
Created by an award-winning ad copywriter who learned all the top-secret strategies of fancy agencies and will reveal them to you.
Hi, I'm Anne McColl, the Best D@mn Copywriter. I help brands tell stories that stick, because in a noisy, complicated world, #ClarityWins! I have 20 years of experience helping movements, businesses, and startups find the words + pictures to tell their stories. My mission: Banish B.S. (That stands for Business Speak.)
I’ve taken everything that I’ve learned working with creative marketing firms and progressive brands and distilled it into a writing technique for non-writers. AI joins the party as a creative collaborator in the brainstorming process. I’ll be there every step of the way to offer support and suggestions that help you build your brand story.
When I’m not surfing the Internet for work, I can be found surfing San Diego’s juicy waves (status: dork) or hiking with my family.
Answers to all of your questions.
What is your refund policy? You have 30 days to ask for a refund. You must show proof that you completed every assignment of StoryYourBrand course to qualify for a refund. 💡
When do I get access? You’ll get access to the videos and Facebook group. I’ll even start providing feedback on any work you post. The official first day of class is when office hours begin. The 30-day countdown begins then. ⏰
What is my weekly time requirement? There is less than an hour of video every week. Most writing assignments are short. When we are working on hooks/headlines, my most successful students took 2 or 3 rounds to nail it. (I’m giving feedback and making suggestions along the way.) The students who attend at least one office hour a week have the best success. ⏳
Are there any extra costs involved? Nope. It’s just you, your laptop or tablet, and your amazing, creative brain. 💰
Join Shamelessly Human.
Take charge of your business and let’s kick some AI booty! Let’s tell your human story. 💪🤖
WRITE YOUR BRAND STORY WORKSHOP, NOVEMBER 8 TO DECEMBER 13