Someone has to name craft beer for a living. Vintage photos + SoCal.

Girls rule.
Chicks on skateboards. Luckily, it’s not as rare as it once was. This poster promoted the All Girl Skate Jam, the first annual skateboarding event just for girls.

For night owls and morning people. 
Blink Energy Water is the first energy drink with brown. It is clear and cool and crisp. I had the pleasure of working on the website and packaging on this project with the good folks at Jacob Tyler.

What does next look like? It’s a new kind of urban village. Where economies, cultures and opportunities converge. Where the streetscape bristles with style, architectural variety and crafted details. Where the favorite mode of transportation is your feet. Welcome to Millenia.

Charting charter school success. EdHive is a charter school consultancy. That is, they help communities of dedicated teachers, parents and students establish and successfully run charter schools.

This book was featured for Typography on Behance.

It's web security for the modern age – nimble, fast, scaleable and in the cloud. The developers were web security guys themselves and they wanted to speak directly to their peers - their customers – without any middlemen. The language had to be clear and simple.

A town by the sea.
Nestled in the hills of San Clemente and enjoying sweeping ocean views, The Reserve celebrates the beauty of ocean living while preserving the spirit of Ole Hansen, the visionary founder of San Clemente.

A bag of fun.
What will you find at a molecular diagnostics trade show? A lot of Ph.D.s and plenty of fun, thanks to Nanogen. To create wow for the NanoChip 400, a device that automates molecular testing, we invited attendees to stop by the Nanogen booth for a sample of yummy NanoChip potato chips. (Freshly made, in their own custom bag.) Posters, postcards, a landing page, and cyber café promos all contributed to the buzz.

Wow:
They came back for seconds and thirds.

Get inspired.
The Y-Conference is a two-day event put on every year by the AIGA San Diego chapter. Two days of creativity and collaboration.

From a little spark may burst a flame. —Dante Alighieri

East meets West.
It’s a simple concept really: A sushi restaurant with a Wild West theme.

Imagine living in a spa.

That’s the refreshing idea behind Quail Hill, a a community of the Irvine Company. Quail Hill offers a balanced lifestyle, close to the bustling work and entertainment centers of Irvine but also surrounded by the preserved open spaces of the Irvine Ranch. “Playing Cards” is a community brochure packed with recreation and lifestyle tips. Its flexible design allowed for easy updates with multiple builders involved in the project.

Wow:
Traffic backed up on the 405 on the Grand Opening Day.

Simple is in.
Sales were sluggish at Crofton Park, a collection of attached homes by Village Homes in Denver, Colorado. Oops. To stimulate sales, a rebranding positioned Crofton Park as a maintenance-free mecca for empty nesters and singles who desired a home without the time-consuming commitment. A generous Moving Program underlined the Simple concept and helped make moving to Crofton Park the easiest thing ever.

Crafting your home.

You don’t need a big budget to have a beautiful home. Unhinge invites the customer to come along. It’s not about DIY, it is about Doing It Together—with a little help from Unhinge.

A delicious adventure south of the border.
Welcome to Baja California, home of tasty waves and the even tastier fish taco. Head on a road trip south of the border with founder Ralph Rubio, learn how to speak Beach Mex, send an e-postcard to friends, or simply hang out on the beach.

Wow
• Online order conversion rate increased 20%
• Gift Card purchase conversion rate increased 17%
• Beach Club sign-up conversion rate increased 20%

Offline meets online.

As an interactive copywriter, the expected holiday greeting is to send a witty, holiday themed email or video. But this year, I wanted to do something different, something precious. Something that people would keep out on their desks year round. After several creative meanderings (most of which involved large amounts of chocolate,) I came up with Instagram origami cranes. (The crane is a symbol of prosperity and luck.) It’s the ideal collision of digital and real world. For my social media and marketing clients that I followed on Instagram, I designed customized square grids using their Instagram photos and then printed it on my HP printer. I cut each square to size and then folded a crane. I attached a ribbon with a gift tag: “May the New Year unfold with peace and joy.” Clients could hang their Instagram cranes on a tree or in their office. The response was quite positive, many clients featuring their Instagram crane on Instagram.

Charting charter school success.
EdHive is a charter school consultancy. They help communities establish and successfully run charter schools.

eBay wanted to help their sellers sell more.These How-Tos were part of a online library of videos that could provide helpful, relevant information.