WHAT MAKES ME TICK
Why tell a story?
People have been telling stories since, well, there were campfires to sit around and cave walls to paint on. Good storytelling draws people in by their emotions. People have always wanted to connect, to feel, to belong.
I like to doodle.
As a copywriter, I try to think visually. Collaborating with art directors, graphic designers and interactive artists has made me be a better writer – and a better storyteller. I passionately believe in the power of words and it’s my mission to help brands, companies and people find the right words to tell their story. And when you team words up with visuals, animation, music and video, you can really start making some strong emotional connections.
Content isn’t something you just stuff in a box.
Content is kind of a sad, cold word. In fact, I hate the word content. And too often, content is an afterthought. But really, shouldn’t we start with content first, figure out what we have to say and an interesting way to say it?
Beyond lorem ipsum.
Yes, I am an interactive copywriter, I can crank on headlines or write that web copy in no time. But I’m more than a word wizard, I’m a strategist that can help figure out the best way to make a connection with your audience. The earlier I’m involved in a project, the more effective my contribution can be. I LOVE sitting down with art directors and nailing down a concept before the design process begins.
Good storytellers are good listeners.
You never know what might inspire a good story. Your point of difference could be a half-baked notion that would really never make a formal brand brief. I promise I will pick your brain.
Conversations vs. campaigns.
Marketing has changed more in the last five years than it has in the last 50. Today, it’s no longer a monologue, it’s a dialogue. Consumers don’t want to be talked at, they want to have a conversation. So now, the important thing to do is listen, respond and discover ways to engage your customers.
I do this for a living.
Call me an advertising copywriter, interactive copywriter, digital copywriter, content writer, web writer. If you know what you want to say, I can probably help you say it better. If you have no idea what you want to say, this just might be your lucky day. I can work remotely or collaborate in person (that’s where the real magic happens.) If you’re an agency or design firm that wants someone to collaborate with or a business that needs help with your messaging, give me a holler.
Ummm, how much is this going to cost me?
Don’t be embarrassed. "How much?” is often the first question people ask (or want to ask.) So in turn, let me ask me ask a question: "What is it worth if we inspire people not to be just customers but full on advocates for your brand?” Prices vary according to scope of project. I can bill hourly or by the project. So don’t be shy, ask me for an estimate. No commitment required.