SAN DIEGO COPYWRITING SERVICES
I help brands tell stories that stick. Clarity looks easy, but getting there is harder than it looks. Here are a couple of ways I help my clients tell their brand stories.
Brand Sprint Workshops
A working session to uncover and articulate your brand.
An interactive branding workshop with your team to develp the heart of your brand: audience, vision, tone, problems you solve for customers.
When you’re a startup getting ready for launch
When you need to get clarity on your brand
When it’s time to rebrand
The start of a new product or launch
Workshops are available in half-day and full day formats and are customized to your needs. They can take place onsite at your company or can be hosted at my offices in San Diego.
You’ll walk away with these brand pillars defined:
What your difference is
Values
Audience
Competitive Landscape
Long and short-term goals
Communication investment:
$2500. (A $1,250 deposit and balance of $1,250 due upon approval of content.)
Your Brand Story
Communicate your story to win hearts and customers.
Maybe you already have a website up but now it’s time to invest in your business. It’s time to communicate who you are in a way that you’re comfortable with and that compels your audience to action.
Includes 3 pages:
The-I’ve-got-to-read-more-home page that creates an amazing first impression. (3 visual concepts will be presented, you select one.)
A mesmerizing about page that not only tells who you are, but why you do what you do.
A work with me page that highlights your approach. (Or a services page or product overview page.)
OR select 3 other pages.
Communication investment:
$3,000. (A $1,500 deposit and balance of $1,500 due upon approval of content.)
Ask about extensions of this product to include your entire 8-15 page website.
Your About Page
Make a human connection with an About page that reveals what makes you tick.
1 amazing page (but you can reuse for your Linkedin profile.
Includes:
Head-turning headline to grab attention (becaue “About Us” is a wasted opportunity of a headline.)
Your brand bio that tells who you are and what you do along with a little of experience
Your values that communicate how you do business. These might be communicated as a series of short statements or a short not-a-mission-statement manifesto.
Personal touch that reveals just a little bit about life outside the office.
Communication investment:
$1,200. (A $600 deposit and balance due upon approval of content.)
What they say:
Thank you again SO much! What really made a difference was your competence and experience. In taking this off our shoulders, we were gifted with experiencing first hand your professionalism and skill. In that first afternoon in the room, we totally felt like we leveled up having you in our presence, with our work.
Rebecca Tall Brown, Co-founder, Office of Awesome