Does your website pass the 5-second rule?
Can a viewer find out what you do within that period of time? (And, preferably, fall in love with your services or products?)
I came across a site that needed help with the falling in love part.
Some members of my extended family were in town, and we were to go to a restaurant to dine with some even more extended family. I checked the restaurant’s website for the address before setting out, and noticed that the site looked like it was from 2008.
The website didn’t make me excited to go visit any of these waterfront restaurants.
Yawnsville.
There are two things I would immediately do to improve it.
Write a big, beautiful, benefit-driven headline to sell the stunning waterfront locations.
Use big photos to showcase those locations.
(Because dinner is always more fun when you can watch sea lions sunbathe on a dock and witness standup paddleboarders fall in the water.)
Watch this video to see a quick makeover.
Your homepage is such valuable real estate. Make sure you make the most of it.
I hope this helps you!
Write on! :)
