Ooops, just by using the word Super Bowl, those pesky NFL lawyers might come after me. You can't use the trademarked name in any of your promotions unless you've paid the hefty right to do so. In 2010, Anheuser-Busch paid $1.2 billion dollars for the right to be the official sponsor.
So if you don't have an extra $1.2 billion dollars laying around, here are some alternatives kindly provided by your favorite San Diego freelance copywriter.
