So basically, the NFL will come after advertisers if they use the copyrighted name "Super Bowl." Here's a few creative alternatives for marketers.
And thanks to the Internet, I can catch all the ads the day before.
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San Diego freelance copywriter Anne McColl shares tips and insights on copywriting, running a small business, marketing trends, writing websites, and design.
So basically, the NFL will come after advertisers if they use the copyrighted name "Super Bowl." Here's a few creative alternatives for marketers.
And thanks to the Internet, I can catch all the ads the day before.
This was a fun blog post I wrote for Athleta, a division of the Gap. Read it here.