It's the holiday time of year (and it has been since Halloween) when our favorite brands spread yuletide cheer with seasonal billboards. With a rich source of carols, stories and traditions to play off of, it can make for some interesting concepts. Here are some of my favorites around town. (I never realized that you can take your life into your hands when shooting a billboard.)
San Diego Zoo has a tradition of doing great billboards. I love the simple visual pun here.
Another favorite billboard that ran for a couple of holiday seasons was by Wells Fargo Bank. It was a simple classic shot of their stagecoach pulled by a team of horses. At night, the nose of the lead horse was lit up red. But this year they went for cookie cutter horses pulling a stage coach which was sort of cutesy.
Patron Great copywriting as always: "Eliminate regifting." Visit their site for more wonderful words.
This is a three dimensional billboard by IKEA where furniture spells out joy. The headline "Decorate for the holidays" refers to more than just putting up a tree and lights for the holidays. I would just hate to be standing below this billboard during an earthquake.