All freelance copywriters know that if they want a lot of retweets, they can just turn any post into a #StarWars post. John Willshire said it best in his presentation on Advertising in 2020: "Star Wars is the last refuge of a creatively bankrupt marketeer." Of course, they have to have some pretty deep pockets to pay George. Still, I'm pretty proud of my origami Yoda. And so is Yoda.