Is there anything more intimidating than an 8/1/2 x 11 piece of paper or a blank screen?
Yes there is. Writing about yourself or your company.
It. Can. Take. Forever. To complete the first paragraph. You’ll edit. And edit. And edit—and never make any progress.
So what do I do when I have an assignment and don't know how to begin? Start with the middle first. Or even the end. I fill in the easy parts. Maybe it's the contact page information. Or the disclaimer part of a coupon (because everything has an expiration date.) But the important thing is to get the momentum started.
You might discover by the time you've flushed out most of your article or blog post, the beginning will become more obvious.
Happy writing!
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